In today’s hyperconnected world, digital marketing has become the backbone of business strategies, reshaping how companies engage with consumers. Unlike traditional methods confined to print or broadcast media, digital marketing leverages the internet, mobile devices, and social platforms to deliver targeted messages, foster brand loyalty, and drive measurable results. Its rise, beginning in the 1990s with the advent of the internet, has transformed marketing from a one-way broadcast into a dynamic, interactive dialogue between brands and audiences. Core Channels of Digital Marketing At its core, digital marketing operates through diverse channels, each tailored to specific goals. Website marketing remains foundational, serving as...
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